Alterna is Going Green | My Hair. My Canvas

by Janae Wilson

Alterna is a haircare brand based in Los Angeles, California that is dedicated to developing products that indulge in sensorial rituals for your hair and soul.

Alterna offers a vast selection of products spanning across two product deep collections, “Caviar Anti-Aging” and “My Hair. My Canvas.”. All hair care products fall under the categories of shampoo, conditioner, treatment, or style and cater to the following benefits, volume, texture, natural & air dried or shine.

The new My Hair My Canvas Collection specifically, embodies “versatile, playful, vegan hair care to empower self-expression and self-care” says Alterna Haircare. It is designed to deliver maximum impact on hair with the goal of minimizing its environmental impact. Formulas within the collection are 100% vegan featuring the key ingredient, vegan botanical caviar which aids in replenishing moisture, smoothing and sealing the hair cuticles, while simultaneously adding body, luster and strength. All bottles and tubes are made of 50% post- consumer recycled plastic with twist open and close pumps to minimize plastic waste. 

Rather than categorizing by hair type, Alterna is more passionate about the look and feel of the consumer’s hair, giving customers the option to personalize the collection to accommodate their hair needs.

The My Hair My Canvas collection ranges from $32-$100 in price (retail prices may vary between retailers) and features products like the “Shine On Defining Foam”, “Glow For It Universal Gloss”, “Easy Does It Air Dry Balm”, “New Beginnings Exfoliating Cleanser” and “Sleigh Everyday Kit”. 

The collection can be purchased across the world at partnering luxury salons and beauty retailers alike such as Nordstrom and Ulta with the additional option to purchase online. 

To view and/or purchase  the My Hair My Canvas Collection visit https://alternahaircare.com/my-hair-my-canvas.