J.R.LIGGETT’S® Predicts the Top Hair-Care Trends for 2024

Let’s talk about scalp care, fragrance-free hair care, products that nurture natural texture, and brands dedicated to sustainable and circular beauty. J.R.LIGGETT’S has been creating eco-conscious, all-natural, hair-care products for more than 40 years. Their President, Jamie Miller, shares her predictions for the top haircare trends for 2024.

Scalp Care: According to Miller, “People of all ages are interested in scalp care. Scalp is skin and we must take care of it accordingly with gentle, targeted, and effective treatments that are formulated for various scalp types and skin challenges.” J.R.LIGGETT’S Jojoba & Peppermint Formula Shampoo Bar is ideal for dry scalp as it helps to remove scaling and repairs the skin. Jojoba Oil leaves the scalp and hair follicles clean and free to function, and prevents oil buildup. Peppermint Oil stimulates and promotes a healthy scalp. Miller also recommends their Tea Tree & Hemp Oil Formula Shampoo Bar for optimal scalp health.

Fragrance-Free Hair Care: “We all know that it’s hard to not associate freshly washed hair with the fragrance of flowers, but chemical-laden fragrances can wreak havoc on our scalp. Perfumes and synthetic fragrances have been correlated with dry, red and flaky scalps, and even allergic contact dermatitis,” says Miller. J.R.LIGGETT’S never adds manufactured fragrances or perfumes to their products, however some of their bars have natural fragrances, which are derived from pure, essential oils, leaving hair soft, healthy, and smelling clean.

Natural Texture: “We’re going to continue to see people embracing their natural hair texture with simpler, nourishing hair care routines. Look for products that will enhance your texture, featuring all-natural ingredients that will moisturize and hydrate your hair. Essential oils are great for giving textured hair a boost.” Miller recommends their Moisturizing Formula and  Virgin Coconut & Argan Oil Formula shampoo bars. Argan oil hydrates hair and is outstanding for uncontrollable, curly, and unmanageable hair. It gives life to dry hair, and restores smoothness, luster, and shine. Coconut Oil contains moisture as well as Vitamin E, which enhances the absorption of other natural oils into the hair and scalp.

Transparency & Sustainability: Sixty four percent of shoppers say that sustainability is very important when considering the purchase of a beauty product. They are interested in sustainable packaging and ingredients, and they want formulas that are free of harmful chemicals .  “I’ve noticed that Gen Z, in particular, is leading this trend; they are a very conscious and environmentally-aware demographic. They want transparency from the brands they purchase, and they seek out products that are vegan, cruelty-free, feature clean ingredients, and a circular footprint.” As an eco-brand from its inception, J.R.LIGGETT’S is committed to crafting zero waste, recyclable products that reduce single-use plastic waste.