Blair & Jack: A Canadian Skincare Line Just For Men Created by Board-Certified Plastic Surgeon Dr. Bimpe Ayeni
The Trend in Men’s Skin Health and Skincare Rises
Men’s skincare has surged in popularity in the last several years. Societal norms regarding grooming and self-care have evolved, prompting men to embrace skincare practices once associated primarily with women.
Men’s recognition of the health and wellness benefits of maintaining a skincare routine is growing, shifting the perception of skincare from purely cosmetic to essential for skin health. The influence of social media platforms and influencers, including male personalities, often share skincare routines and product recommendations, influencing their followers.
Skincare brands have capitalized on this trend by developing and marketing products specifically tailored to men, increasing accessibility and awareness. In professional and personal contexts, clear and healthy skin is increasingly seen as integral to one’s image and confidence. The customization and diversity of skincare products also play a significant role, allowing men to address their skin concerns effectively.
The combination of changing attitudes, increased awareness, accessibility, effective marketing, and celebrity influence has propelled men’s skincare into the spotlight. Beauty Hub Magazine speaks with black-owned founder Dr. Bimpe Ayeni about why she created a skincare brand for men.
Dr. Bimpe Ayeni’s husband, Ade Ajayi, had painful shaving bumps and was desperately looking for a solution to his skin issue. Bimpe contacted a pharmacist with whom she had worked for many years. They tried a combination of two products on his skin, and Ade had an impressively quick and positive improvement in his skin. After years of research and trials, Dr. Ayeni created the brand Blair&Jack named after her children.
The products complete a simple yet effective routine that will keep the skin healthy and hydrated. Each product is formulated for the uniqueness of men’s skin, from its texture to oiliness. It uses ingredients like Vitamin A, Azelaic Acid and Hyaluronic Acid to cleanse, correct pigmentation, and hydrate properly.
Website: www.blair&jack.com
Instagram: @blairandjack
Skincare Routine
Step 1: Cleanse with the Refreshing Cleanser, made with Hyaluronic Acid to gently remove oil, dirt and impurities, leaving your skin clean and fresh.
Step 2: Elevate your routine by incorporating the Exfoliating Treatment 1-2 nights a week. Made with Alpha & Beta Hydroxy acids, it targets dark spots, discoloration and roughness to bring your skin back to life overnight.
Step 3: End your routine with the Ultra-Hydrating Moisturizer, a non-comedogenic formula that will provide the skin ample moisture, making it smooth and hydrated while not clogging pores.
Products
Brightening Eye Cream
Reduce the appearance of under-eye puffiness and swelling with the Brightening Eye Cream. Formulated with arnica and caffeine, this cream will keep your lower eyelid skin looking smoother and refreshed.
Refreshing Cleanser
Begin your ritual with our Refreshing Cleanser, specially formulated to refresh without stripping your skin of its natural oils. Say goodbye to grooming complexities and hello to a clean slate. The ultra-gentle cleanser effortlessly removes impurities, leaving your skin ultra-clean, never tight or dry.
Anti-Bump Treatment
This highly effective treatment, with Azelaic Acid, gently reduces irritation and bumps caused by shaving while also treating and helping to prevent future inflammation. It will leave your skin feeling hydrated, softer and smoother.
Exfoliating Treatment
This antioxidant-rich formula with alpha & beta hydroxy acids deeply yet gently exfoliates the skin, targeting dark spots, discolourations and roughness to reveal smoother, brighter-looking skin.
Ultra-Hydrating Moisturizer
This moisturizing formula drenches the skin in moisture, reducing the tightness and discomfort caused by dryness for hydrated skin that feels smoother and more comfortable. This physician-formulated moisturizer is non-comedogenic (won’t clog pores) and is ideal for daily use.
