amika smooth over frizz-fighting treatment starter set

“As a brand rooted in the salon industry, we’re dedicated to empowering our salon partners with innovative solutions that not only elevate their services but also foster client loyalty by addressing common hair concerns with better ingredients,” shares Chelsea Riggs, amika CEO. “The pro smooth over frizz-fighting treatment offers clients a medium-commitment solution that reduces daily maintenance routines and tackles the persistent issue of frizz.”

amika Introduces Salon-Only Smooth Over Frizz-Fighting Collection To Pro Community

amika, the Brooklyn-based B Corp certified hair care brand, introduces a new collection of professional-use-only products: pro smooth over frizz-fighting treatment and pro smooth over priming shampoo. The brand is redefining smooth with a salon-only, clinically proven, longer-lasting smoothing service that reduces frizz for all hair types without compromising personal style or hair texture.

FORMALDEHYDE-FREE

The launch underscores amika’s commitment to professional stylists by innovating in the professional smoothing landscape and affirming credibility through its transformative results and the compelling story of its hero ingredient, glyoxylic acid—a formaldehyde-free alternative. It also strategically addresses the crucial demand for a salon-exclusive service, fortifying amika’s partnership with salon professionals by meeting their need for a unique offering in the market.

KEEP IT CURLY

The salon-only service was developed to offer a time-efficient solution for all hair types experiencing frizz. It achieves smoothing results while maintaining hair’s natural texture. Two sets of instructions best suit specific hair needs. For clients with waves, curls, and coils that wear their hair naturally, the service works to increase smoothing and manageability while reducing frizz, all while preserving the curl pattern.

STRAIGHTEN OUT

There are instructions for all hair types that typically blow out or straighten their hair. For clients with wavy, curly, or coily hair types using the straight instructions, there will be a temporary elongation of the curl pattern, and hair will be straighter than before the treatment but will still require heat styling to achieve a “straight” look after the first 48 hours.

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amika pro smooth over frizz-fighting treatment

amika smooth over frizz-fighting treatment trial setL

STATS

When used as a system, pro smooth over frizz-fighting treatment is clinically proven to reduce frizz for up to 24 washes** with frizz reduction that lasts up to 6-7 weeks* after the service, with 100% of clients agreeing that hair felt immediately smoother after application and frizz was immediately reduced*. Eight weeks after treatment, 80% of participants receiving the natural curl smoothing applications agreed that their curl definition was enhanced* and their natural curl pattern was maintained by this treatment*; while after eight weeks, 97% of participants receiving the straight, smooth application agreed that their hair looked smoother than before the treatment* and 93% agreed that their hair was more manageable than before the treatment*.

POWERED BY GLYOXYLIC ACID

pro smooth over frizz-fighting treatment is powered by glyoxylic acid. This organic acid compound restructures keratin in the hair cortex to smooth while increasing the shine and manageability of all hair types. When heat is applied to the hair, glyoxylic acid creates a hydrophobic barrier, temporarily blocking humidity for smooth results. The formula also contains water lily extract to help tame frizz and improve manageability, along with sea buckthorn, amika’s signature ingredient packed with vitamins C and A, fatty acid omega 7 and antioxidants. The pro smooth over frizz-fighting treatment is vegan and formulated without formaldehyde or protein.

In a consumer perception study, 100% of respondents agreed that the fragrance of this treatment was not harsh smelling.

GET CERTIFIED

To further support amika’s professional community with this launch, amika will provide stylists with educational materials and marketing assets, including a pro smooth over frizz-fighting treatment certification available through loveamikapro.com, virtual on-demand education, and digital and in-salon marketing materials.

PEKELA RILEY EDUCATION

amika collaborated with Pekela Riley, celebrity stylist and member of the amika Stylist Collective, as the lead stylist for the launch’s marketing campaign and supporting education content. The brand will also launch the amika pro community on February 26—a platform that offers live education, events, product testing, exclusive gifting, and the ability to engage with the amika team and other stylists. The community will be accessible on loveamikapro.com and the amika pro community app will be available for download for iOS and Android devices. A live certification event will be hosted on March 4 at select SalonCentric store locations with exclusive video content from Pekela Riley.

In addition to the salon-only smooth-over service, Amika will launch an at-home smoothing product on February 20: smooth over frizz-fighting treatment, a 60-second rinse-out smoothing treatment. The pro smooth over frizz-fighting treatment (200 mL; 500 mL), pro smooth over priming shampoo (1L), pro smooth over frizz-fighting treatment trial set and pro smooth over frizz-fighting treatment starter set will be available on March 1 in Canada at SalonCentric, CosmoProf, and independent distributors.

about amika

amika means friend. we’re a fearless, Brooklyn-born, salon-raised haircare brand and a friend to all hair, hair stylists, the planet, and YOU. we’re rooted in clinical results, and our sea buckthorn-powered formulas nourish your skin, scalp, and strands. As a proud pal to the planet, we’re certified B-Corp and pledge to reach Net Zero by 2030. think of us as your at-home hairapist, here to empower self-expression and bring joy to your haircare experience. all hair is welcomeTM.

VISIT: www.loveamika.com

FOLLOW: @amika on Instagram and TikTok.