Artists Get Creatif
Celebrating the craft of hairdressing with unplugged hair jams across Canada and North America. Créatif celebrates the craft and community of hair artistry and design. Canada is home to some of the world’s most trend-setting and cutting-edge talent, and Créatif aims to showcase the talent that exists in Canada’s creative hubs from coast-to-coast.
Elevate™ Hair brings together the community of hairdressers for inspiration, music, performance and education. It is an opportunity to showcase their work, express themselves creatively, and inspire their community.
On September 22nd, 2019 this epic collaboration hosted a brand-neutral hair party that was centered on celebrating local hairdressing talent in the Toronto community and succeeded at providing that unique platform. Tickets were 100% free, which made this event accessible to 400 people in the community, and supported our approach in making it possible to spread awareness and honour inclusivity through the art of hair.
Ray Civello and his brainchild; Créatif, joined forces for the first time ever with industry mogul Elevate™ Hair, to throw this massive hair jam at the Mod Club in Toronto. The stage was adorned with 20+ diverse hair artists from salons across the country. The evening featured music, live hair performances, to celebrate and propel the craft and community of hair.
Artists were hand-selected from various salons and were invited to present on stage. Stylists were given twenty minutes to make their vision come to life through a live demo presentation. Each segment featured a dramatic change or transformation that engaged and inspired the audience, as a live DJ kept the energy upbeat. The stage featured a diverse group of colourists, barbers, salon owners and emerging industry artists, all with one thing in common – a passion for pushing the boundaries of the craft.
A rotating segment featured a total of 3-4 artists on stage with their models at a time. A professional photographer, Leeanne Beck Photography, captured the finished looks on set following the stage presentation and granted all artists the opportunity to network and share with fellow Torontonian Artists.
Instagram: @avedacanada @creatifca
Facebook: AvedaCanada
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