SEX KITTEN HAIR AND THE ICONIC STYLE OF BARDOT

MODERN RELEVANCE:

Once dubbed ‘the most beautiful woman in the world’, Brigette Bardot’s timeless look continues to be emulated by successive generations of supermodels and celebrities alike; from Kate Moss & Claudia Schiffer to Zoe Deschanel and Lily Collins.

To celebrate the iconic style of Bardot, hair veteran Stephen Durham (Urban Therapy Salons, Twisted Sista and American English), in partnership with the Brigitte Bardot Foundation, has created a curated capsule collection of five must-have products to achieve Bardot’s distinct hairstyles.   

THE BARDOT EFFECT: 

Bardot was the undisputed sex symbol of the 1960s: unkempt voluminous hair,  cat liner, pale pout. Bardot lived with no regrets about her sex-kitten persona, but with a total commitment to her cause, protecting animals. Her sultry style, and the embodiment of undone elegance both on and off-screen, has transcended time and been celebrated and imitated for decades.

Bardot was the siren of a sexual revolution – her femme-fatal look, combined with her sex kitten reputation, propelled a global myth about French beauty and sexuality that endures today. 

With her  carefree sultry demeanour, effortlessly chic hair and smoky bedroom eyes, Bardot is the epitome of ‘French girl chic’ which has had a profound and lasting impact on fashion and pop culture.

THE BARDOT COLLECTION: 

Introducing Bardot’s collection of luxury clean vegan haircare and styling products which provide you with the tools you need to create effortlessly chic hair with a casual elegance. The cruelty free standout Bardot range includes: 

VOLUMINOUS SHAMPOO: A luxe shampoo powered by quinoa and horsetail extract, resulting in a luxurious lather for the appearance of fuller, free-moving, clean hair with a romantic citrus- floral fragrance. The Volumising Shampoo is powered by sea buckthorn and quinoa which protects and strengthens hair. It cleanses, hydrates and adds long-lasting volume.  

VOLUMINOUS CONDITIONER: A sumptuous conditioner powered by quinoa, wheat protein and brown seaweed to add moisture and nourishment, without weighing hair down. The Voluminous Conditioner strengthens and renews lifeless hair, leaving tresses feeling revitalized, shiny and smooth. 

DRY TEXTURE SPRAY: A translucent dry texture spray which creates lift and adds airy fullness and long-lasting texture to the hair. The lightweight Dry Texture Spray provides workable texture to create signature bedhead French girl hair. Infused with seaberry oil, it creates effortlessly tousled hair, whilst controlling frizz and fly-away’s. Spray onto dry hair, coaxing, lifting and scrunching until you’ve created your ideal texture. Reapply throughout the day as desired.

THICKENING SPRAY: Create maximum volume on fine and medium hair, with baobab and amino acids which help build body and add shine. The Texture Spray pumps up roots, adds texture and extends the life of a blow dry, all whilst protecting hair. Create the perfect Bardot tousled hair look by spraying into damp hair at the root area and blow dry away from the scalp.

DRY SHAMPOO: Instantly refresh and extends the life of your hairstyle with no dulling residue. The Dry Shampoo’s super-absorbent formula eliminates oils and adds texture and volume, whilst the wheat protein helps retain hair’s moisture. Hair feels refreshed and smells irresistible. Shake well before and during use. Hold can 8-10 inches from dry hair, section hair and spray into roots. Use in short bursts. Using your fingertips or a towel, massage scalp thoroughly to distribute and brush out excess.