Toronto, Canada – September 6, 2022 – The 4th annual Daytime Beauty Awards will take place on Sunday, September 11 at the Taglyan Complex in Los Angeles, and Canada’s own Ben Barkworth will be the very first recipient of THE INVENTOR’S AWARD for his creation of FASTFOILS™.

The award show recognizes the science behind beauty and spotlights health and wellness professionals in the fields of medicine, health and fitness, aesthetics, skincare, color and styling, cannabis, beauty innovation, and more.

“I am incredibly honoured to receive this award. Our team has worked earnestly to research and produce a product that will change the hair industry. Thank you to Michele Elyzabeth and to everyone at the Daytime Beauty Awards for this recognition. It means so much to us,” says FASTFOILS™ Founder Ben Barkworth.

While working at London Fashion Week, Barkworth was dressed in an all-black uniform and felt rather hot. He realized the color black conducts heat and heat speeds up the processing time. It was then that the idea of black hair foils came to mind. After researching and realizing there was nothing like his design in the market, he created FASTFOILS™.

FASFOILS™ transfers and holds heat more effectively than regular foils, allowing for a twenty-five percent faster processing time. Since these foils heat up faster, they enable colorists to use a lower developer while processing the hair in the same amount of time versus using a higher, more damaging developer. There won’t be any bleeding or swelling and FASTFOILS are even easier to remove from hair than regular foils.

“We have new ground-breaking products launching this year and next,” says Barkworth. “There’s definitely a lot more invention in our future.”