Genderless and Clean Beauty by The Cure Skincare
How many times have your caught your boyfriend borrowing your skincare? Well, there is no need to sneak around anymore because The Cure Skincare is genderless and made for everyone. From the formula to the minimal, slick packaging, the clean, vegan, multi-use and genderless products are meant for the entire household. Chock full of natural ingredients including the powerhouse Irish Sea Moss, these antioxidants are rich in Vitamin A and E.
Founder Nitasha Goel previous owner of The Cure Apothecary on Queen West in Toronto, gathered first-hand intel from her customers on what natural products and ingredients work and exactly what they were looking for. Grown out of a love for nature, simplicity, and celebrating our bare skin, Goel, saw a need to provide clean, optimized skincare for people of all ages. This Canadian brand founded in 2014 is a company with a desire to keep inspiring a natural and simple way of life in a more sustainable world by providing purpose-driven, plant-based skincare.
The Cure Skincare is a natural brand with a focus on sustainability, inclusivity, and effectiveness. Every ingredient that goes into their products is selected for its effective properties. There are no fillers, perfumes, emulsifiers, or parabens used. The Cure just launched their first-ever Face + Eye Cream product using a formula filled with skin-loving ingredients. Its coffee base brightens the skin, while hyaluronic acid plumps and infuses moisture into your complexion. It’s safe to use on the delicate skin of your under eyes and indicated for all skin types. It retails for $52 CAD and is a perfect addition to The Cure’s existing minimal and edited skincare line.