“My collection challenges good taste and forces us to question our own.”

ABOUT: GIUSEPPE STELITANO, CREATIVE DIRECTOR

Born in a small village in Northern Italy, Giuseppe Stelitano discovered his passion for hairdressing at a young age. However, he initially pursued a career in hospitality, working at some of the world’s leading establishments. Feeling unfulfilled at 25, he returned to his first love—hairdressing—and moved to Milan to train at the Toni & Guy academy. During his training, he collaborated with fashion students on various editorial projects. After qualifying as a stylist in 2017, Giuseppe relocated to London to further his career.

When Giuseppe joined Trevor Sorbie, he was confident in his hairdressing abilities but faced a language barrier, preventing him from starting formal training immediately. Determined to be part of the company, he worked as the salon’s barista for three months while improving his English. Eight months later, he began colour training and eventually qualified as a Colour Technician. Throughout his training, Giuseppe assisted prominent hairdressers on fashion shows and editorial shoots for major publications like i-D and LOVE magazine. He also collaborated with industry icons, assisting Trevor Sorbie’s former Art Director, Tom Connell, for the Tribute Show in Paris and working on projects with Angelo Seminara. His dedication and talent quickly set him apart. Within three months of qualifying, he entered the creative hair world, competing in the L’Oréal Colour Trophy with colleague Kate Wingrove and contributing to Trevor Sorbie’s ‘ON OFF’ photography collection.

Giuseppe’s innovative vision and bold approach earned him a historic place as the first Colour Technician to join Trevor Sorbie’s leading Artistic Team after presenting his debut collection, IRREGULIÉRE. His creativity flourished during the pandemic when he produced MEMPHIS, a collection made entirely from recycled hair and home-available colour, which he photographed himself. This groundbreaking project won him the 2019 Men’s Image award at the L’Oréal Colour Trophy and double honors at Creative Head magazine’s It List Awards in 2021, where he was named both VISIONARY and IT GUY. 

His rapid rise continued with a double promotion to Senior Technician and Creative Director—the first technician to hold this position at Trevor Sorbie. In 2023, Giuseppe expanded his influence by becoming a Colour Ambassador for yuv®, championing sustainable practices in professional hair colouring. Described as a “visionary” by Trevor Sorbie, Giuseppe’s work blends artistry with real-world beauty, and as Creative Director, he continues to push creative boundaries while inspiring both emerging and established talent in the hair industry.