“(My collection) challenges good taste and forces us to question our own.”
Giuseppe Stelitano
What country are you from and where do you live?
I was born in North Italy, and have been living in London since 2017.
Title of what you do and what company you work with.
I’m currently a Colour Technician at Trevor Sorbie’s flagship store in Covent Garden,London and a member of the International Artistic Team.
Whats your education background?
I studied in the Toni and Guy Academy in Milan as a Stylist. Following moving to London, I trained with Trevor Sorbie for 8months and am currently doing the L’Oréal Colour Specialist course.
What is your signature style?
Conceptual.
What is the first creative project you remember?
One of the first creative projects that I remember is when I was assisting Pablo Kuemin for and Editorial for Love magazine. It was great insight into a different aspect of hairdressing outside the Salon.
What is the most fulfilling collaboration you’ve worked on?
One of the most fulfilling collaborations has been when I was alongside my amazing colleagues Mai Ha and Tiziana Di Marcelli showcasing and presenting creative works on stage at Cosmoprof in Turin, Italy with an audience of 5,000.
ABOUT: GIUSEPPE STELITANO, CREATIVE DIRECTOR
Born in a small village in the North of Italy, hairdressing was a passion of Giuseppe’s from a young age. He decided to pursue a career in hospitality, working at some of the world’s leading establishments, before feeling dissatisfied at the age of 25, where he returned to his initial love of hair and moved to Milan to trained at the Toni & Guy academy. During his training, he worked with fashion students and on multipl editorial projects, before qualifying as a stylist in 2017 and moving to London.
Giuseppe joined Trevor Sorbie confident in his hair ability but not fluent in the English language, so he was unable to initially start training, and worked as the salon Barista for the first 3 months. He knew Trevor Sorbie was the company for him, and his English quickly developed, enabling him to begin colour training which he completed 8 months later, graduating to Colour Technician. Throughout his training, Giuseppe assisted respected hairdressers on fashion shows and editorial shoots for the likes of i-D and LOVE mag, alongside assisting Trevor Sorbie’s previous Art Director Tom Connell for the Tribute Show in Paris and working on projects with Angelo Seminara.
Three months after qualifying and building his clients, Giuseppe threw himself into the creative hair world by entering the L’Oreal Colour trophy award with his colleague Kate Wingrove, followed by his participation in the new Trevor Sorbie ‘ON OFF’ photography collection. Shortly after, Giuseppe became the first person in the history of the company to be offered a position within the main Artistic Team after presenting his first collection IRREGULIÉRE. Throughout the pandemic, he continued to create by working on a personal project named ‘MEMPHIS’, using only recycled hair and colour he had available at home, and photographic the entire collection himself.
Shy of 30 years old, Giuseppe already boats an impressive collection of awards from well-respected industry bodies, including the 2019 Men’s image award at the L’Oreal colour trophy, and a recent double win of the Creative Head magazine VISIONARY AWARD and IT GUY 2021 award in September 2021, as a result of his ‘MEMPHIS’ lockdown collection. As one of the rising stars in the company, his achievements were rewarded with a double promotion to Senior Technician and to the role of new Creative Director- the first technician to fill this position within the company, following a reign of stylists.
“It’s an amazing feeling to know that leaders within the industry really understand my vision and recognise my passion. I’m so excited to get started on our upcoming projects, to develop and share my ideas, and represent the Trevor Sorbie brand creatively.”
-GIUSEPPE STELITANO
Named Creative Head Magazine The It List ‘Visionary’ Champion 2021
His winning submission ‘Memphis’ was born from the desire to experiment, disrupt the ordinary and create something new.
Inspired by the work of Ettore Sottsass 1960’s series of glass sculptures, the collection features strong contrasting colours and geometric shapes, inviting viewers to a utopian world. Giuseppe says it “challenges good taste and forces us to question our own.” ⠀
Hair & Photo: Giuseppe Stelitano
Makeup: Sabrina Gatej
Hair Assistant: Enrica Napoleoni
Camera Assistant: Drew Burns