Meet the 2025 Beauty in Motion Judges

The Beauty in Motion Awards prioritize the caliber of professional beauty industry judges to ensure our competition’s integrity, fairness, and prestige. These experienced judges bring a wealth of knowledge and expertise, allowing them to evaluate entries with precision while recognizing creativity, technical skill, and innovation.

Their involvement enhances our competition’s credibility to attract top-tier talent like yourself, adding value to the winners’ achievements. By selecting respected industry leaders, the awards maintain high standards and provide participants with the opportunity to be recognized by the best, boosting their visibility and career advancement.

Our selection of judges changes every year to ensure fairness and a wide range of expertise. Our hand-picked top-notch talents this year are leaders in their roles and an inspiration to our professional beauty industry.

“This eclectic collab of global talent is changing the landscape of our industry with pure hair art, full of inspriation and newness.” - Cheryl Gushue

MEET THE 2025 JUDGES

Pablo Kuemin

Pablo Kuemin, an award-winning hairstylist now based in Paris, began his career in 2008 at Kuhn Intercoiffure in Switzerland, where his talent quickly stood out. By his second year as an apprentice, he was already an assistant trainer—a passion for teaching that still drives his work. Within three years, he earned eight significant awards and became the youngest hairdresser ever inducted into the Hall of Fame. During this time, he also cut wigs for cancer and alopecia patients through a charitable organization, developing a unique approach to wigs that has inspired stylists worldwide. In 2012, Pablo became the Art Director for Haar Vital, a global leader in medical wigs, leading international campaigns and designing wigs for the fashion and film industries while collaborating with industry icons like Eugene Souleiman and Gary Gill. In 2015, he moved to London and worked as the first assistant to Eugene Souleiman for over three and a half years while building his career and gaining recognition for his innovative techniques. Now represented by R-3 Management, Pablo collaborates with leading publications like American Vogue, Italian Vogue, and i-D and luxury brands such as Hermès, AMI, and Mulberry. His wig artistry spans medical, editorial, and runway industries, with his creations featured at the Getty Museum in collaboration with Tim Walker. One of his pieces recently sold for €14,000 at a Sotheby’s auction during Art Basel.

Larisa Love

Larisa Love is a renowned Los Angeles-based hairstylist, salon owner, and industry educator with over a decade of experience, known for her creative color transformations and hair artistry expertise. As the founder of Larisa Love Salon and a former brand ambassador for Joico, she has built a strong reputation for her innovative techniques and trend-setting styles. With a passion for education, she frequently shares her knowledge through workshops, social media, and industry events, inspiring hairstylists worldwide. Her ability to blend artistry with business acumen has made her a sought-after name in the beauty industry, influencing professionals and clients. Beyond her salon work, Larisa is committed to mentoring fellow hairstylists, sharing her expertise through global education tours, and inspiring others to pursue their passion for hair artistry.

Larisa Love is a renowned hair artist, educator, and entrepreneur with over a decade of experience in the beauty industry. She owns the Larisa Love Salon in Los Angeles and serves as a brand ambassador for Joico. Her official website, larisalove.com, offers a curated selection of professional hairstyling tools, apparel, and accessories designed for modern stylists. Her product line includes aprons, jewelry, and various hairstyling tools, all reflecting her commitment to quality and style.

Instagram: @larisadoll

Christophe Gaillet

Christophe Gaillet, hailing from Biarritz, France, is a distinguished freelance hairdresser whose illustrious career is adorned with numerous accolades, including titles such as Champion of France, Champion of Europe, and World Champion. His exceptional artistry has been recognized with prestigious awards like the AIPP Trophy and the Canadian Hairdresser Mirror Award. citeturn0search1 As the Artistic Director for Haute Coiffure Française, Christophe embodies the epitome of French hairstyling, blending traditional techniques with avant-garde vision to promote and export French hairstyling worldwide.

As Artistic Director for MK Production, a company he has been associated with since 2015, he focuses on delivering shows, masterclasses, and shoot coaching, emphasizing his commitment to education and disseminating knowledge within the industry. Christophe’s influence extends further through his position as an ambassador for L’Oréal Professionnel, where he contributes to the brand’s global artistic direction and innovation. citeturn0search2 His dedication to the craft is evident in his creative endeavors and his passion for training and mentoring emerging talents, aiming to share his extensive expertise and inspire the next generation of hairdressers.

Christophe’s signature style is characterized by a poetic and fragile aesthetic, often exploring “no limit” styles that exude natural sophistication and femininity. His work has graced international stages, including a memorable show in Colombia attended by 3,000 people and his first show in Japan at age twenty. Christophe Gaillet continues to leave an indelible mark on the global hairstyling industry through his unwavering commitment to beauty, innovation, and education.

Instagram: @gailletchristophe

Grace Dalgleish

Grace Dalgleish is a leader in the hairdressing industry, known for her innovative approach to colour. As the 2024 Colour Expert winner for the Most Wanted Awards at Creative Head Magazine, a title she’s held for three consecutive years, Grace travels the world sharing her unique colouring techniques, combining high technical education with creative artistry. She is reshaping how we think about colour, pushing beyond traditional boundaries to create a new wave in the industry. Her philosophy is simple: when you know the rules, you can break them. This mindset drives her distinctive perspective on colour placement and formulation.

Grace’s ability to blend precision with artistry has captured the attention of a new generation. Her work is celebrated in publications like Hunger, Dazed, Infringe, Top Ten Magazine, and Tush, and she shares her passion through global education. Known for merging high-fashion aesthetics with technical mastery, Grace is a true colour innovator, an editorial artist to watch.

Instagram: @gracedalgleishx

Jorge X

Jorge X leads Quantum Hair, a project that merges his passions for technology and hairdressing. Quantum Hair focuses on innovation, bringing fresh ideas to inspire the entire industry by blending real hair artistry with artificial intelligence. This initiative reflects Jorge’s commitment to pushing the boundaries of hairstyling through technological integration.

Jorge X is a pioneering figure in the hairdressing industry, renowned for integrating technology with hairstyling. As a co-founder of X-presion, a Madrid-based research and design studio established in 2005, he has dedicated his career to developing innovative hairdressing techniques that challenge traditional norms. X-presion is acclaimed for its groundbreaking work, including creating the pixelated hair coloring technique known as #xpresionpixel, which gained international recognition for its unique visual effect resembling digital pixels.

Jorge X’s influence extends to various platforms where he shares his creative processes and insights. He has collaborated with industry professionals like Janos Déri to explore the fusion of real hair and AI universes, demonstrating his dedication to evolving the art of hairdressing. Through his endeavors, Jorge continues to inspire and educate, fostering a new era in hair education that embraces collaboration and technological advancement.

Instagram: @quantumhair.x

Efi Davies

Efi Davies, the current Avant-Garde Hairdresser of the Year, is undoubtedly an innovator in hairdressing. Globally celebrated for her groundbreaking avant-garde techniques and exceptional skill in braiding and hair-up styles, her international acclaim is reflected in the numerous prestigious awards she has earned. She is renowned for her unique artistry within hair, and her creative energy and individuality push the boundaries of session styling, positioning her as a major member of the multi-award-winning TONI&GUY International Artistic Team. In addition, she regularly travels worldwide promoting TONI&GUY ‘s philosophy and education, and acting as an ambassador for its personal haircare range label.m. Her theoretical take on hairdressing has no limits, and when she’s not in the Academy inspiring future hairdressers, she styles hair for a loyal client base at London’s Sloane Square salon.

Instagram: @efidavies

Giuseppe Stelitano

Giuseppe is the Creative Director at Trevor Sorbie and a true creative force in the hair industry. With over eight years at the brand, his bold vision and unique approach have helped shape its direction, earning him multiple awards, including last year’s Beauty In Motion Awards Team Category. In 2021, he was honored with two prestigious awards at The It List, a platform celebrating emerging talent in UK and Irish hairdressing under 30. Additionally, in 2023, he joined yuv® as a Colour Ambassador, aiming to promote sustainable practices in professional hair colouring.

Described as a “visionary” by Trevor Sorbie, Giuseppe’s work goes far beyond the salon. He’s a master of colour and styling, known for creating standout looks across editorial shoots, high-profile clients, and creative projects that combine artistry with real-world beauty. Now leading the brand’s creative direction, he pushes boundaries and inspires established names and emerging talent in the industry.

Instagram: @giuseppebstelitano

Anna Chapman

Anna began her career at Trevor Sorbie at the age of 19, quickly rising from stylist to artistic director. As a key member of the artistic team, she played an essential role in international shows, educational projects, and producing striking imagery for the salon and Trevor Sorbie’s product range. Her exceptional talent was recognized with several prestigious awards, including the BHA Newcomer of the Year, L’Oréal Colour Trophy Men’s, and Fashionista IT awards. She was also a finalist for the BHA Southern Hairdresser of the Year and BHA London Hairdresser of the Year awards. These accolades reflected her technical excellence and innovative approach to hairstyling, solidifying her reputation as one of the industry’s rising stars.

Her creative work on set ignited a passion for session styling, leading her to assist backstage at Fashion Week with some of the most influential figures in the industry, including Anthony Turner, Duffy, Eugene Souleiman, and Sam McKnight. This invaluable experience eventually earned her a place on Guido Palau’s core team, where she worked for 3½ years on some of the most prestigious global fashion shows and campaigns.

During her international work, Anna recognized a significant gap in the industry—hair professionals lacked easy access to the best styling tools. This realization led her to establish Sessionkit.com, where she serves as CEO and Founder. The platform curates and provides global access to the highest-quality hairstyling tools, ensuring professionals worldwide can work with the finest equipment. Since transitioning from Guido’s team, Anna has signed with the Julian Watson Agency, collaborating with renowned photographers like David Sims and contributing to esteemed publications such as British Vogue, Purple, AnOther, and Beyond Noise, further establishing herself as a leading creative force in the industry.

Check out our live interview with Anna Chapman.

Instagram: @annachapmanhair

Mark van Westerop

Mark van Westerop is a renowned hairstylist from the Netherlands with over 30 years of experience in the beauty industry. As the founder of Pro-Solo Hairartist in Alkmaar, Mark has built a reputation for his cutting-edge skills in both color and styling. He has been honored with the prestigious title of Dutch Hairdresser of the Year three times, showcasing his unmatched expertise. In addition to his accomplishments in the salon, Mark serves as the Global Ambassador for Cutting and Styling at Keune Haircosmetics, a role that highlights his influence in the international beauty community. His work has been widely featured in top fashion magazines such as Vogue, Harper’s Bazaar, and Elle, where his innovative and dynamic techniques have garnered international acclaim.

Mark’s contributions extend beyond editorial and salon work—he has collaborated with some of the biggest names in fashion, including Karl Lagerfeld, Tommy Hilfiger, and Iris van Herpen, elevating his profile within the fashion world. His creative vision and technical prowess have made him a sought-after global fashion and beauty figure. Additionally, Mark is passionate about education, dedicating much of his time to developing training programs and conducting global educational tours. Through these initiatives, he inspires and elevates fellow hairstylists, sharing his knowledge and pushing the boundaries of hairstyling creativity. Mark’s commitment to excellence and innovation continues to shape the future of the hairstyling industry.

Alee Cao

Alee Cao is a distinguished figure in the beauty industry, boasting over 30 years of experience as a celebrity hairstylist and entrepreneur. As a former Master Associate for John Paul Mitchell Systems, he has showcased exceptional skill and leadership, culminating in establishing several successful ventures. Alee founded Simple Salons in Los Angeles and played a pivotal role in launching Paul Mitchell the School locations in Pasadena, Los Angeles, and New York City. In 2009, he expanded his entrepreneurial pursuits by creating CAO Cosmetics, a professional makeup line offering premier quality products at accessible prices. His diverse experiences across North and South America, Europe, Asia, Australia, and New Zealand have shaped his unique vision, which he passionately shares through education and mentorship within the industry.

Instagram: @aleecao

Jamie Furlan

Jamie Furlan, the AHFA Australian Hairdresser of the Year 2020, is a leading figure in the hair industry known for his sharp eye for fashion and forward-thinking approach. He is the Partner and Creative Director of LNDN HAIR, a prestigious salon group he runs with his wife and renowned colourist, Danni Solier. With nearly two decades of experience, Jamie’s refined aesthetic—defined by minimalism, structure, and a contemporary edge—has made him a sought-after session stylist and educator. As a L’Oréal Professionnel Ambassador for over a decade, he has led significant campaigns, including the global Metal Detox campaign, and is set to become an International Ambassador. Beyond the salon, he is dedicated to independent education and mentorship through platforms like Open Mics and FAME TEAM mentorship, bridging the gap between barbering and hairdressing. His work has appeared in top publications such as ELLE and Marie Claire, and he has styled notable figures like Julia Stone, Cubsport, and Ruel. As the Creative Director of multiple salons and a member of the Australian Hairdressing Council (AHC), Jamie continues to push artistic boundaries and inspire the next generation of hair professionals.

Richard Ashforth

Saco is an international salon and academy group founded in London, England, and now established in 11 countries across three continents. Led by Creative Director and co-founder Richard Ashforth, Saco was launched in 2006 after Richard’s nearly 20-year career with Vidal Sassoon. With a focus on quality, professionalism, and modernity, Saco continues to grow globally, offering salons, academies, haircare, styling, and color lines. Richard’s career reflects his exceptional skill and versatility, having collaborated with legendary photographers like Norman Parkinson, David Bailey, and Peter Lindbergh, and his work has appeared in leading publications such as Vogue, i-D, and Tatler. In 2012, he launched NOISE—a raw, underground hair show with an international reputation for pushing creative boundaries and inspiring audiences worldwide. A three-time nominee for British Hairdresser of the Year and winner of numerous international awards, Richard’s seasonal collections consistently innovate and inspire. Known for his forward-thinking ideas, belief in simplicity, and commitment to beauty, Richard remains a master educator with a unique ability to connect with audiences across the globe.

Instagram: @richardashforth

Peter Gray

Peter Gray is a globally celebrated hair stylist renowned for his exceptional cutting skills and innovative approach to hair design. Born and raised in Zimbabwe, he embarked on his hairstyling career at Vidal Sassoon in London, where he honed his technical expertise. Gray’s imaginative work has graced the pages of prestigious publications such as Vogue, Harper’s Bazaar, Numéro, and Another Magazine, collaborating with renowned photographers like Sølve Sundsbø, Miles Aldridge, and Richard Burbridge.

Beyond editorial work, Gray has led hair direction for fashion shows of esteemed designers including Maison Martin Margiela, Vivienne Westwood, Junya Watanabe, and Hermès. citeturn0search3 His dedication to education and mentorship is evident through his involvement in workshops and seminars worldwide, inspiring both emerging and established stylists. Additionally, Gray has ventured into directing music videos and producing innovative hair shows, particularly in Japan, showcasing his versatility and commitment to pushing creative boundaries in the industry.