“True sustainability is achieved when every link in the creative chain upholds ethical and eco-conscious values. This collaboration is a testament to the power of intention – by choosing responsible materials, conscious tools, and sustainable hair care, we can elevate artistry while minimizing impact.”
– Sharon Nykaza, General Manager, OWAY USA
OWAY Partners with Padina Bondar, TEK and Solano USA for a Sustainable Beauty and Fashion Collaboration at NYFW
OWAY, the pioneering force in sustainable agricosmetics, joined forces with fashion designer Padina Bondar, TEK, and Solano USA to bring an environmentally conscious approach to beauty and fashion during New York Fashion Week.
This exclusive content shoot, led by renowned celebrity hairstylist Peter Gray, showcased the power of sustainable collaboration, merging ethical hair care, upcycled fashion, and eco-conscious styling tools to redefine industry standards.
At the heart of this partnership is a shared commitment to responsible craftsmanship. Bondar, a New York-based fashion designer and sustainable artist, is known for transforming discarded textiles into wearable works of art. This season, her collection spotlighted the revival of old denim – one of the most resource-intensive fabrics – into sculptural designs inspired by melting icebergs. This metaphor underscores the impact of mass production on our planet, calling attention to the urgency of climate change and the role the fashion and beauty industries must play in reshaping consumer habits.
As a brand rooted in biodynamic farming and circular economy principles, OWAY believes that every choice in the creative process holds the potential to drive change. By partnering with TEK – whose FSC®-certified wooden brushes support sustainable forestry – and Solano USA, whose SuperSolano Professional Hair Dryer incorporates advanced ceramic technology to reduce energy waste, OWAY continues to align itself with brands that prioritize environmental responsibility.
