Trevor Sorbie new collection CHROMA
The International award-winning hair salon Trevor Sorbie has announced the release of their latest collection, ‘CHROMA’. Created by newly appointed Creative Director, Giuseppe Stelitano, this is the first collection in over a decade from the brand that focuses on colour at the forefront, rather than styling.
At Trevor Sorbie we are, and always have been, unapologetically bold, powerful, fierce and unique. These images are a blank canvas that is brought to life with colour. The collection focuses on a palette of four distinctive colours – Fuchsia Pink, Goji Berry Red, Fluorescent Green and Flame Orange, and uses either Pulp Riot or the new Dia Boosters from L’Oréal Professionnel.
“For me, the Chroma collection is a representation of love, joy, community, energy, and freedom. It is not just a display of different hair colors, but it’s a narrative that transcends this. It’s a celebration of diversity, power, and individuality that each look symbolizes. It’s a space to be oneself and I think that it’s this uniqueness and departure from the subtle and ordinary that creates life, art and beauty.” explains Giuseppe.
Shy of 30 years old, Giuseppe already boats an impressive collection of awards from well-respected industry bodies, including the 2019 Men’s image award at the L’Oreal color trophy, and a recent double win of the Creative Head magazine VISIONARY AWARD and IT GUY 2021 award in September 2021, as a result of his ‘MEMPHIS’ lockdown collection. As one of the rising stars in the company, his achievements were rewarded with a double promotion to Senior Technician and to the role of new Creative Director- the first technician to fill this position within the company, following a reign of stylists.
“It’s an amazing feeling to know that leaders within the industry really understand my vision and recognize my passion. I’m so excited to get started on our upcoming projects, to develop and share my ideas, and represent the Trevor Sorbie brand creatively.”
-GIUSEPPE STELITANO
Instagram: @giuseppestelitano
“The images take a different direction from the previous releases of the last few years, whilst still having a distinctive Trevor Sorbie edge and style. This collection led by Giuseppe is both equally beautiful and conceptual. The use of wigs, fabric and other mediums to create each look is inspiring and really thinks outside the box. It starts a brand new conversation of ‘what is beauty’ and breaks the taboos of the industry – it almost takes me back to the 70s and 80s of experimentation! There really is a mood for everyone with these images.” Trevor Sorbie, Brand Ambassador, explains.
Credits
Creative Direction and photography: @giuseppebstelitano
Hair: @trevorsorbieartisticteam @tizidima @giuseppebstelitano @ryforsythe @nathanwalkercolour
Hair assistant: @mollymariemcilhatton @_rj.hair @francesco_merico_
Makeup: @laurenwebstr
Styling: @rubinamarchiori
Retouching: @annalisakarina
Casting: @bodylondon_
Find out more:
Website: www.trevorsorbie.com
Instagram: @trevorsorbie
