Trinny London launches skincare
After five years of incredible growth, Trinny London is moving to the next level and bringing its customers the new category they ask for the most: skincare. In brilliant minimal, refillable packaging of Tiffany Blue, Tangerine Orange, or Banana Yellow these sit beautifully in any chic bathroom setting.
Trinny Woodall knows skin. Over the last thirty years, Trinny has tried thousands of products, spoken to the industry’s best experts, and found what really makes a difference. She has learned the value of taking time to understand the ins and outs of a category which can be very overwhelming.
It’s the reason why Trinny London has chosen to launch its skincare collection one category at a time. Cleansers, Natural Exfoliators then Moisturizers. The goal is to demystify the world of skincare by dividing it into easy-to-understand chapters so that every individual fully understands their skin and what it needs. Trinny London guides you through the journey with a language you can understand, from application tips to science and the steps of your daily routine.
“It’s here! My passion for skincare has come to life. Everything I have learned over the last 40 years has been included in our truly innovative formulations to give you sensational skin, every day. I am so excited to take you on this journey starting with our two, highly active cleansers.”
– Trinny Woodall, Founder & CEO
CHAPTER ONE: CLEANSERS
The Art of the Double Cleanse:
Double cleansing is simply cleansing your face twice, but it’s the foundation to good skin as it ensures your skin is properly clean and allows the rest of your routine to work harder and go deeper. Treat your skin to a double cleanse in the evenings – start off with Be Your Best Enzyme Balm Cleanser to remove the day (including your eye makeup and SPF), then follow up with Better Off AHA/PHA Gel Cleanser to gently exfoliate and nourish your skin.
CLEANSING
T-Towel
This pure cotton T-Towel muslin cloth goes hand in hand with Be Your Best Enzyme Balm Cleanser to give the most thorough and luxurious cleansing experience. Use in the morning for extra exfoliation and in the evening to remove every last trace of makeup and muck. Brighter days are here.
Skin goal: Clean, exfoliated skin. Skin type: All skin types. Targets: Stubborn makeup + dull skin. Good to know: Textured soft cotton + reusable.
Instagram: @trinnylondon
CHAPTER 2: EXFOLIANTS & SERUMS
PHA Exfoliant
Tiptoe In
To tackle dullness and dehydration for even sensitive skin, this active yet kind-to-skin PHA formulation is the perfect choice for a radiant, hydrated complexion. This complex is your first step into the wonderful world of liquid exfoliation – a true everyday game-changer, this hero is ideal for first-timers.
HOW IT WORKS
This PHA gluconolactone buffs away at the surface of the skin, gently exfoliating with no irritation, while lactobionic acid sloshes away dead skin cells to reveal your natural radiance. Just like a magnet, trehalose attracts water and holds it in the skin to help restore hydration to dry sensitive complexions. Known for its gentle properties, glycine-bonded azelaic acid helps to calm stressed-out skin – meaning it’s suitable for even the most sensitive complexions.
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BHA Exfoliant
Find Your Balance
If it’s one thing that those who have blemish-prone skin want, it’s clear exfoliated skin. Harnessing BHA, this active formulation helps congested skin find its balance by ushering in more of the good bacteria and less of the bad. Its non-stripping complex works to unclog pores and clarify for a happier, more even complexion.
HOW IT WORKS
Salicylic acid and willow bark (two BHAs) help reduce breakouts, while mandelic acid (an AHA) breaks down the glue that holds onto dead skin cells, preventing build-up on the surface. Chlorella Vulgaris extract feeds your skin’s friendly bacteria, helping to smooth blemish-prone complexions. Ginger, cinnamon, and burnet complex help to purify oilier skin types (farewell, 3pm forehead shine) and minimize the appearance of pores.
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AHA Exfoliant
Reveal Yourself
This ultimate exfoliant for a glowing complexion is powered by a highly active AHA complex that penetrates deep into the skin. Sloshing away dead skin cells to reveal your natural glow, this powerhouse formulation also balances your skin’s hydration levels and helps to visibly smooth fine lines. This is the holy grail for glowing skin…
HOW IT WORKS: Tiny molecule size, lactic and malic acid (AHA exfoliants) dive deep into the skin for strong exfoliation, helping to brighten and even out tone. Succinic acid helps to boost the energy of sluggish skin cells that slow down with age or stress – think of the glow of a facial. Our amino acid complex helps your skin maintain its moisture levels, while bioactive plankton extract allows strong exfoliation without the risk of irritation. Always listen to your skin and build up slowly. Good for all skin types except sensitive.
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Retinal/Niacinamide Serum
Overnight Clarity
For visibly renewed, clarified skin, the highly active retinal, and niacinamide formulation visibly reduce the appearance of fine lines while clearing congested complexions. Great news, it’s also refillable.
HOW IT WORKS: Next-generation retinal works to bring fresher skin to the surface. Unlike commonly used retinol which can cause irritation on the top of the skin, retinal doesn’t start to work until it has penetrated the surface. Niacinamide helps to banish blemishes by reducing excess oil. Glycine-bonded azelaic acid visibly reduces old blemish marks as glutathione evens skin tone. Chlorella Vulgaris extract feeds the friendly bacteria on the surface of your skin, helping to smooth blemish-prone complexions. Best for 25+ years old or for those with fine lines or hormonal breakouts.
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Retinal & Serum
Overnight Sensation
For visibly renewed, ageless skin, this high-dose complex harnesses the power of both retinal and granactive retinoid® to firm skin and visibly reduce the appearance of wrinkles. Expect the transformative results of commonly used retinol, with none of the side effects. Great news, it’s also refillable.
HOW IT WORKS: Our next-generation retinal works to bring fresher, clearer skin to the surface, visibly reducing fine lines and dark marks while non- irritating granactive retinoid® encourages cell turnover and leaves skin smooth and plump. Bacillus ferment lifts and firms for a more toned appearance – turns out gravity isn’t inevitable after all. Vitamin F takes a two-pronged approach to retain moisture, supporting your skin’s barrier while cellular oil smooths and nourishes. Great for 40+ years concerned with wrinkles and loss of firmness.
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30% Vitamin C Serum
Boost Up
Awaken tired skin with a glow-giving shot of 30% vitamin C. The refillable, potent antioxidant dials up the brightness, evens out skin tone, and shields your complexion from environmental stress. Great news, it’s also refillable.
HOW IT WORKS: Vitamin C boosts the skin’s natural defenses, evens skin tone, and restores radiance, working hand in hand with plankton extract to target areas of pigmentation. Lemon peel ferment works in tandem with our vitamin C to double its skin-brightening effects while lactococcus ferment helps to improve the quality of your skin by creating an inviting environment for your natural, protective bacteria to thrive. Happy bacteria equals healthy, radiant skin.
Skin goal: Visibly brighter, glowing skin. Skin type: All skin types. Targets: Dullness and uneven skin tone and dark spots Good to know: For an everyday morning boost.
Instagram: @trinnylondon
CHAPTER THREE: MOISTURIZERS
Trinny London is excited to announce the latest skincare in their line-up, the addition that the Trinny Tribe has been calling for two energy-boosting moisturizers. These luxurious formulations recharge and restore, bringing life back to your skin – they’re more than just moisturizers.
MOISTURIZERS
Trinny London is excited to announce the latest skincare in their line-up, the addition that the Trinny Tribe has been calling for two energy-boosting moisturizers. These luxurious formulations recharge and restore, bringing life back to your skin – they’re more than just moisturizers.
Bounce Back Intense Peptide Moisturiser:
Bounce back to your best skin with this youth-boosting medley cocktail of actives. Powered by peptides and hyaluronic acid, this high-performing formulation visibly smooths wrinkles and brings vibrancy back to your complexion. It comforts like a nurturing hug, helping to improve your skin’s response to stress, making it more resilient over time. Skin feels plump, bouncy, and full of life.
How it works: Trinny London’s high-tech 4-peptide complex works to increase skin elasticity and firmness, while phytosphingosine firms and smooths from the inside out, helping to prevent the breakdown of collagen and reinforcing the supportive structure between your epidermis and dermis. Beta-glucan and glucoside bioactives help your skin respond better to stresses over time and hyaluronic acid is a big jug of water for thirsty skin – boosting hydration and restoring plumpness.
Skin goal: Nourished, rejuvenated skin. Skin type: Normal to dry. Targets: Wrinkles + loss of firmness. Good to know: Perfect for skin feeling its age
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Energise Me Niacinamide Moisturiser:
Recharge and rebalance stressed skin with this highly active hydrator. Powered by skin-boosting niacinamide, this lightweight formulation helps to balance excess oil and even tone and texture. Over time, skin is better equipped to respond to daily stresses leaving it clear, hydrated, and wide awake. Get used to good skin days…
How it works: Powerhouse niacinamide is known to even your skin’s tone and reduce excess oil, meaning fewer blemishes while Chlorella Vulgaris extract helps to balance the microbiome – hello calmer-feeling and clear-looking skin. Succinic acid helps to wake up and energize tired skin by boosting the energy of sluggish skin cells, while gentle asiaticoside (famously known as cica) is there to help your skin recover from breakouts. Superstar hydrator, hyaluronic acid, quenches the skin with a happy side effect of plumping and visibly smoothing fine lines – hydrating for an impressive 24 hours.
Skin goal: Recharged, balanced skin. Skin type: Normal to oily. Targets: Dehydration + congestion. Good to know: Perfect for stressed + tired skin
Instagram: @trinnylondon
ABOUT TRINNY WOODALL
THE FOUNDER
Trinny Woodall, founder, and CEO of the disruptive beauty brand Trinny London has had a successful twenty-year career in the media. She established herself as a fashion advisor, initially as a columnist for The Daily Telegraph, and later as a co-host for What Not to Wear and The Trinny and Susannah makeover shows, filmed across 20 countries.
Trinny has spent her career helping people find their most flattering styles, the best skincare, and perfectly matched, foolproof makeup. In 2017, equipped with her unique idea of portable, stackable, premium makeup, she founded the highly successful beauty brand, Trinny London.
Now five years old, Trinny London has won countless beauty awards and is sold online in over 130 countries. It was recently listed as one of the fastest-growing businesses in Britain.
Notorious for her honest and authentic advice, and inspired by her intrinsic desire to empower and communicate with women, Trinny has carved out a unique voice. Harnessing the power of social media, Trinny has built an incredibly loyal community through both her personal and brand audiences, with millions of followers and viewers across Instagram, Facebook, and YouTube.
